JRI/Jenfab Announces Rebrand, Consolidation

JRI/Jenfab is consolidating its operations and rebranding itself under the name of Jenfab Cleaning Solutions. These changes will take effect immediately and will be rolled out over the coming days and weeks.

The first step in this process will be the launch of a new corporate identity. This will include a new logo, website and social media presence that represents the unity and new direction of Jenfab Cleaning Solutions.

In addition, the company will consolidate its operations by relocating the Berlin, Connecticut, manufacturing facility to its new, 60,000-square-foot headquarters in Springfield, Missouri. This will provide the long needed extra space required for current operations as well as space for future growth.

“This is a turning point for our company,” says President and CEO Rhonda Wright. “By unifying both brands under one name and consolidating our operations, we are positioning ourselves for continued growth within the market. I have every confidence this will result in a better and stronger company for both our customers and employees.”

The decision to restructure comes six years after JRI Industries acquired Jenfab, and the two companies were brought together under one ownership umbrella. By further consolidating its operations, Jenfab can maximize its manufacturing efficiency as well as improve the service and quality of its products. In addition, the use of one brand name will help eliminate any market confusion that may have existed in the past and serve to further unify the company and its offerings.