What are you Doing to Make Your Next Email Campaign a Success?

 Email is still a valuable and productive marketing tool if used correctly. There are several important factors that should be addressed. Here’s an email checklist:

• Identify yourself. Let people know who you are.

• Use an attention-getting subject line. Keep it short and benefit-oriented.

• Provide relevant copy. Answer the question, “What’s in it for me?”

• Keep your copy focused and short. Get to the point, use bold headlines, highlight important points and give recipients a call to action.

• Make sure it reflects your brand. Same colors, look and feel.

• Do a text version, as well as an HTML version. Many privacy settings won’t allow images.

• Make sure it’s mobile-friendly. Many emails are opened on smart phones. Make sure yours are formatted accordingly so you make an impact.

• Use an opt-in list. This is the preferred list. If you can get it, make sure you personalize the message.

• Add appropriate links. While keeping the copy short and to the point, you can always provide a link (to your blog, website or other URL) if the reader wants more information.

• Schedule your emails. Don’t inundate your audience. The only response you’ll get is an opt-out.

• Don’t forget about timing. The best days to send emails are Tuesday through Thursday, either mid-morning or early afternoon.