Ganesh Promotes Robert Serrano as New CEO

GenMill GenTurn by Ganesh has appointed Mr. Robert Serrano as president and CEO. With this organizational change, Mr. Serrano will not only continue to guide and advance the growth strategies at the company, but also work to innovate internal process efficiencies to better serve customers.

Mr. Serrano came to GenMill GenTurn by Ganesh in 2017 from Methods Machine Tools where he was a sales executive known for building and executing business growth plans. He has used his 28 years of experience working in the machine tool industry to guide the progress that has been achieved at GenMill GenTurn over the last year.

Harvinder Singh, previous CEO, is stepping aside to focus on machine sales, where his passion lies, and is leaving the daily operations to Mr. Serrano so he can concentrate on sales growth areas for GenMill GenTurn.

As Mr. Singh says, “Robert’s vast experience in the machine tool industry brings the perspective required for our continued expansion. His experience building dealer networks in such a niche industry is impressive and we’re very pleased to see the advancements that he has accomplished for GenMill GenTurn thus far. We’re excited to see how his added responsibilities will further lead our continued growth efforts.”