Production Machining and the Changing Media Landscape

The way audiences find and access media is changing. It has become increasingly important for Production Machining and our sister brands at Gardner Business Media to evolve audience development strategies to best serve the precision machining industry. The goal is to better understand the needs of our audience — I.e. you — to more effectively connect you with the content for which you’re searching that can help your machining business become more productive and profitable.

Starting on Tuesday October 1, 2024, PM will begin “gating” our premium content, asking all new website users to provide some information about themselves — name, title, employer, email address — in order to access these feature articles. Those who already subscribe to PM’s content will be unaffected and access for all users will remain free.

With this audience development strategy, we hope to achieve the following:

• First, we will be better able to deliver directly to you the editorial content that aligns with the precision machining processes, equipment and technologies that interest you.
• Second, we will be better able to connect you with the materials, equipment, software and services our advertisers supply that most interest you.

PM is looking to the future of precision machining within the manufacturing world. As a result, developments in the media landscape are spurring us to adjust the ways we communicate with our audience. That said, our core mission remains the same — connecting you with key machining industry information, ideas, partners and suppliers. We are confident that you, a member of our audience, values the role PM plays in the industry and will join us in this effort to stay connected.

We thank you for your continued interest in and support of PM and welcome any questions you might have.