SMW Autoblok USA Appoints New President, CEO
Larry Robbins has over 35 years of experience in machine tool manufacturing, including various leadership roles at the company.
SMW Autoblok Group has appointed Larry Robbins as the company’s new president and CEO of its U.S. corporation.
Robbins started at the company in May 2007, and was promoted to eastern regional sales manager less than a year later. As of 2019, Robbins has occupied the position of president of Autoblok’s commercial division, where he is responsible for all strategic sales and marketing initiatives as well as overseeing the company’s North America sales team. He also oversees various projects internationally. Robbins is said to have over 35 years of experience in machine tool manufacturing.
Robbins’ first became hooked into the manufacturing industry after working in his father’s machine tool distributorship when he was young. Later, he accepted a sales position with a modular workholding company. When that business was sold, he started his own manufacturer’s rep business (for SMW Autoblok, among others), where he also created customized tooling for a wide variety of machine tool applications.
By 2007, Robbins began working at SMW Autoblok as a full-time employee and began to demonstrate his broad capabilities and understanding of the machine tool industry. With Robbins’ leadership, SMW Autoblok says it will continue to evolve the machine tool/metalworking industry, supporting all the latest developments in automation and the increased incorporation of Industry 4.0.
