Jan Schafer Director of Market Research

Jan is a market research professional who loves learning and adding value to the businesses of Gardner’s advertisers, audience, and the company itself. Her curiosity, business knowledge, client service and shameless resourcefulness combine to enable Jan to lead research in manufacturing from objective-setting (do not even try to bypass it…) to delivering data-based recommendations (can’t dodge those either…) Jan attributes her capabilities to education in psychology and business administration followed by a healthy dose of ‘mixing it up.’ Her experience includes tending bar (more useful than you might expect,) early years (okay, 15!) at Procter & Gamble, developing her own consulting business, and leading supply-side research before landing the perfect gig at Gardner.